Awards

Premium Bathroom Solutions provider CERA has been adjudged as a Trusted Brand, in a consumer survey conducted by Reader’s Digest.

CERA, for the past 40 years, have been on the forefront of bathroom innovation in India.

Cera Sanitaryware Limited is the pioneer and innovator in premium and stylish home solution products. Established in 1980, its manufacturing plant is located in Kadi, Gujarat. The state-of-the-art plant is equipped with the latest technology for the production of Sanitaryware such as 3D printing, robotic glazing and pressure casting.

Its faucet manufacturing plant has the most advanced technology—like 3D printing, peeling machines, high and low pressure die casting machines, robotic grinding machines and automatic chrome plating units.

To complete the home solutions product range and to leverage its strong equity of the brand, apart from sanitaryware, faucets and tiles, CERA has wide range of products in wellness (Air & Water Massage bathtubs, Free standing bathtubs, shower panels, customized shower partitions, etc.), and kitchen sinks.

“The trust reposed by consumers on CERA, gives us more confidence on our journey to the top” adds Mr. Rahul Jain, President Marketing.

CERA has bagged the Business Standard Star SMEof the Year award 2015.Thejury discussed a longlist of names in the SME space, but CeraSanitaryware, ledby Chairman & ManagingDirector VikramSomany emerged as the winner.CERAadapted the strategy of changing consumerpreferences and positioned itself asthe bathroomsolutions provider instead of just sanitaryware.Investment inright products backed by vastnetwork, brand building and customer satisfaction, which are the keys to CERA’s success.

Mr. Vikram Somany, Chairman & Managing Director, CERA Sanitaryware Limited was awarded Business Knights at a function held recently by the Economic Times. Business Knights Awards is an initiative by the Economic Times to honour the business leaders in the country, who have contributed to the growth and development of the country.

Mr. Somany received the award for his remarkable efforts in setting up CERA and making it a leader in bathroom solutions.  Brand CERA has a legacy of 35 years.  Set up in 1980 in Kadi in Mehsana District of Gujarat in the year 1980,to manufacture vitreous china sanitaryware, today CERA has production of 3 million pieces per annum, making it the largest single location plant in the country.

Also, after the stupendous success in sanitaryware, CERA set up a state-of-the art manufacturing unit for faucets in Kadi.With a daily production of over 7,000 pieces, the faucet plant has latest automatic chrome-plating facilities, low pressure die-casting machines and automatic polishing machines, in addition to an array of CNC machines and 3-D printing making it possible to bring out to new ranges in matter of days.

CERA also diversified into digital wall and floor tiles and also offers a complete range of wellness products frommassage bath tubs to steam shower rooms.

CERA has been the Preferred Partner of CREDAI, the apex body of real estate developers of India, for the last three consecutive years.  CERA is also the preferred choice for architects, designers and consultants due to its uncompromising quality, easy availability through over 1400 distributors and over 14000 retailers and nation-wide sales and service network.

The simultaneous and continuous investments done in brand building too helped CERA grow, even during worst of the economic downturns.

With fresh investments in expansions and diversifications, CERA is poised to grow from strength to strength.

CERA, the fastest growing home solutions leader, has been awarded the best mid-sized company, by Nav Gujarat Samay and Times of India. The award was presented at a function in Ahmedabad by Gujarat’s Finance Minister, MrSaurabh Patel and Education Minister, MrBhupendrasinhChudasama.

The awards were considered for those companies registered in Gujarat.  To shortlist the winners, inputs were taken from Centre for Monitoring Indian Economy (CMIE).  The inputs were caliberated on statistical and qualitative parameters by the Nav Gujarat Samay editorial team.

A jury of eminent people comprising of Mr P K Laheri, MrChinubhai Shah and Mr Sunil Parkeh deliberated on the inputs and created a shortlist of 5 entries.  Considering all the aspects, the jury then decided on the winners, which was attested by a Delphi panel comprising of Mr Deepak Parekh, Lord Bhikhu Parekh and Mr YK Alagh.

CERA with its impeccable compounded annual growth of over 35% in the past several years, was the winner among the mid-sized companies.

Accepting the award, CERA’s Chairman & Managing Director, MrVikramSomany said: “CERA will pursue its growth trajectory in the comings years too to be ahead of its competition”.
With the on-going expansion in both its Faucetware and Sanitaryware plants, CERA’s growth would certainly continue.  CERA has also launched tiles, digital wall and vitrified and digital floor ranges, to take its growth rate to the next level.

CERA, India’s most preferred home solutions provider, has bagged The Economic Times A&D Top 100 Brands award. The winningbrands are voted by 4000architects and interior designers based on popularity, quality and reputationbesides other parameters.

CERA, India’s most preferred premium home solutions brand, has been adjudged as a Trusted Brand, in a consumer survey conducted by Reader’s Digest.

CERA, for the past 35 years, have been on the forefront of bathroom innovation in India.

“Our thrust is not on just selling the product, but about offering ease of use, convenience and peace of mind in an efficient and affordable manner” – says Mr. Atul Sanghvi, Executive Director, CERA.

CERA’s manufacturing plant for sanitaryware with a capacity of 3 million pieces per annum, in Kadi in North Gujarat is the largest single location plant in India today.  Similarly, its state of the art manufacturing plant for faucets with a capacity of 7,200 pieces per day is equipped with the latest low pressure die casting machines, automatic chrome planting unit and an array of CNC and automatic polishing machines.

“The trust reposed by consumers on CERA, gives us more confidence on our journey to the top” adds Mr. Sanghvi.

Cera Sanitaryware Ltd., synonymous with style and innovation, has bagged the ‘Indian Power Brand’ award second time in a row.

The most powerful brands in the country, with high recall score, brand loyalty and brand connect, are selected for the prestigious Indian Power Brand Awards by IIPM Think Tank and Planman Media in association with the Indian Council for Market Research.

“It is a very proud moment. CERA has bagged the award consecutively for two years now, as one of the top power brands in India.” says Mr. Atul Sanghvi, Chief Operating Officer, Cera Sanitaryware Limited, who received the award at a glamorous event in Las Vegas.

CERA is a premium brand acknowledged for its stylish product range and elevated innovation through technological advancement and high quality production. Accolades like Power Brand awards endorse CERA as the pioneer in sanitaryware. Today with accelerated marketing thrust, CERA is a higher growth pace than its peers and is it has found an important place amidst the 30 fastest growing companies in India.

To further fortify its product portfolio and to capitalise on  brand strengths, CERA has forayed into a new digital HD wall and vitrified tiles– one more step towards becoming a complete home solution provider.

CERA Style Studios (Company display centres) across key cities in India have been a huge draw for developers, architects, designers and consultants, where they could see, touch and feel the entire range of CERA.

Since its inception in 1980, Cera has incessantly worked to be the choicest sanitaryware company in India. It is committed to style and offers a diverse range of products in sanitaryware, kitchenware, wellness, faucets, mirrors and tiles suited for all categories of customers.

Superior styling, sterling performance, enduring quality and trendsetting innovation of CERA faucets now makes it the No. 1 choice of discerning consumers across the country. CERA’s single lever faucet has bagged the Product of the Year Award for 2013.  In fact, for CERA it was a hat trick– in the sanitary ware & fittings category. It was voted the Product of the Year winner for its epoch making Snow White range of sanitaryware in 2011 and again for its sanitaryware with surfaces with nanotechnology in 2012.

Mr. Atul Sanghvi, Chief Operating Officer, CERA receiving POY award from actor Mr Dalip Tahil and Dr. Ganesh Natarajan, Vice Chairman and CEO, Zensar Technologies.

“To be selected the best innovative product by consumers for faucets is a huge honor for us, especially when we are a young brand in faucets,” said Mr. Atul Sanghvi.
The premium bathroom solutions provider has been in the forefront of innovation since its inception in 1980.  The faucet manufacturing plant of CERA  is only three years old.   CERA’s several innovations in the past in sanitaryware have become a benchmark for the industry–like water-saving twin-flush coupled WCs,  4-litre flush WCs,  and one-piece WCs.

Its manufacturing facilities are located in Kadi, in North Gujarat.  Adhering to highest quality measures at each step from the raw material selection to finished product preparation, CERA’s faucet manufacturing facility has been equipped with advanced technologies to ensure high performance and excellent quality. The innovative designs of the CERA faucet collection are enhanced with the latest techniques for impeccable mirror-like finish.

Besides sanitary ware and faucets, CERA is also well-known for its wellness range, which includes high-end wellness range of whirlpools, shower panels and steam cubicles.
“CERA will pursue the path of innovation, delivering maximum value to its consumers” says Mr. S C Kothari, CEO, Cera Sanitaryware Ltd.

Cera Sanitaryware Ltd., India’s fastest growing sanitaryware company, has been selected Power Brand for 2012. The Power Brand award is instituted by IIPM Think Tank and Planman Media in association with the Indian Council for Market Research.  The Power Brand 2012 enlists the top 100 of the most powerful brands in India, based on the parameters such as high recall value and brand following and brand connect, garnered through marketing activities conducted by organizations to promote their brand.

The Power Brand 2012 for CERA was received by Mr Atul Sanghvi, Chief Operating Officer from actor Pratik Babbar, in a glittering function held recently at Gurgaon, which was attended by the glitterati and top corporate honchos.
India’s premium bathroom solutions provider, CERA has been in the forefront of innovation since its inception in 1980. CERA has an extensive and comprehensive product portfolio that includes sanitaryware, faucets and wellness range (steam shower rooms, whirlpools, etc.).

Close on the heels of the award received for the Product of the Year, second year in a row, the Power Brand award to CERA once again re-affirm the inherent strength of Brand CERA, which has been built over a period of three decades

This year, CERA designed a new website with a concept of designing your own bathroom. Customers can log on to the website and design their own bathroom using the special software and view it on 3D as well as 2D.  They can also click and choose the products from the CERA range and place orders for the the products on-line.

Cera Sanitaryware Ltd., India’s fastest growing sanitaryware company, has once again been voted Product of the Year in the Sanitaryware & Fittings category. The only recipient in this category, the award was received by Mr. Atul Sanghvi, Chief Operating Officer Marketing, Sales & Services, Cera Sanitaryware Limited, on behalf of the company and the entire team at a grand function held recently. “Cera enjoys a distinct edge over competition for its product innovation and this has now been validated by consumers”, said Mr.  Atul Sanghvi.

Proclaimed winner for its Snow White range in 2011, consumers across the country once again vouched for Cera’s Nano Technology and voted it the winner for 2012 as well. Cera’s innovative Nano technology ensures a microbial free surface for the products that impedes bacterial growth resulting in a healthier and cleaner environment.

India’s premium bathroom solutions provider, Cera has been in the forefront of innovation since its inception in 1980.  Some of Cera’s innovations in the past have become benchmark for the industry–like water-saving twin-flush coupled WCs,  4-litre flush WCs,  one-piece WCs, etc.

“Cera’s products have always been designed for the discerning consumer with unmatched features and inimitable style” commented Mr. Vidush Somany, Executive Director, on the award.

Cera has its sanitaryware and faucet manufacturing plants at Kadi, in North Gujarat.

Product of the Year is a 24-year old international organisation based out of France, currently operating in 38 countries, for rewarding innovation in products based on actual consumer voting.  POY has been operating in India for over three years. The winner is decided based on the findings of a massive consumer survey among 30,000 people by research firm A C Nielsen.

CERA bagged Product of the Year award second year in a row for Sanitaryware and fittings category. Seen here is Mr. Atul Sanghvi, Chief Operating Officer receiving the POY Trophy from Ms. Kamalika Guha Thakurta of the “Kyunki Saas Bhi Kabhi Bbahu Thi” fame while ace photographer Mr. Vikram Bawa looks on.

In a nationwide consumer survey among 30,000 people conducted by Nielsen,  Cera’s Snow White has been voted Product of the Year in the sanitaryware category for 2011.

Cera Sanitaryware Limited, premium bathroom solutions provider, has been in the forefront of innovation right from its inception in 1980.  Some of Cera’s innovations in the past have become benchmark for the industry–like water-saving twin-flush coupled WCs,  4-litre flush WCs,  one-piece WCs, etc.

The latest innovation of Snow White, produced with special raw materials after considerable research by Cera’s R&D, is the whiter than the whitest, which has now been corroborated by consumers as well.

“Cera’s Snow White enjoys a distinct edge over others’ and this has now been validated by consumers as well”, said Mr Atul Sanghvi, President (Sales & Marketing) after receiving the POY award. Cera periodically sets new trends in designs and its constant innovations have given several path breaking contributions to the industry.

Product of the Year is a 24-year old  international organisation based out of France, currently operating in 38 countries, for rewarding innovation in products based on actual consumer voting.  POY has been operating in India for over three years.

Cera has its sanitaryware and faucet manufacturing facilities in Kadi, in North Gujarat.  Apart from Sanitaryware and Faucets, Cera has been marketing its wellness range, consisting high end and luxury bath tubs, steam cubicles, shower partitions and shower panels.  Also available from the Cera stable are mirrors and kitchen sinks.

Produced from carefully selected raw materials by the R&D team, the Snow White range from Cera is whiter than the whitest today.  Fired on natural gas at 1200 degree centigrade in computer-controlled tunnel kilns, the special raw materials like opacifier adds extra gloss and sheen to the products.

This extra gloss and sheen has also been applauded by the consumers across the country now, by voting Cera’s Snow White as the Product of the Year 2011 in the Sanitaryware category.

Mr Atul Sanghvi, President (Sales & Marketing), Cera Sanitaryware Limited receiving the Product of the Year award. From Ms. Ritu Anand , Principal Advisor & Chief Economist, IDFC.  Also seen is Mr. Ajit Joshi, CEO & MD at Infiniti Retail Limited, Croma.